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Apple has been named the world's most valuable brand for the second year running, with a net worth of $118.9 billion (£73.5bn).
The company retained its number one position in the latest Interbrand Best Global Brands report, but has increased its overall brand value by 21 per cent in the past 12 months.
In its report, Interbrand referenced Apple's new mobile payments platform Apple Pay, as well as the company's first wearable device Apple Watch, the iPhone 6 and 6 Plus, HomeKit and CarPlay, stating that "Apple’s ambitions are formidable".
It added that, while the spotlight was likely to remain on Apple's new products for some time, "the real breakthrough is the way all of Apple's products – and thousands more from other developers, manufacturers and services – now work together".
Interbrand's report also ranked technology companies Google, IBM, Microsoft and Samsung in the top ten most valuable brands. Google, valued at $107.4 billion (£66.5bn), has increased its brand value by 15 per cent in the last 12 months.

This means that, for the first time in the history of Best Global Brands, two brands have each earned a brand value that exceeds $100 billion.
"Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building," said Jez Frampton, Interbrand's chief executive officer.
"These leading brands have reached new pinnacles – in terms of both their growth and in the history of Best Global Brands – by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital."
Facebook was the biggest riser in the chart, increasing its brand value by 86 per cent to $14.3 billion (£8.84 bn) and taking 29th place in the table. Interbrand noted that the company is building a vast product portfolio, brimming with competing services and apps.
Meanwhile Huawei made Best Global Brands history as the first Chinese company to appear on Interbrand’s ranking, in 94th place. The company is currently the third largest smartphone manufacturer in the world, behind Samsung and Apple.
The full Interbrand Best Global Brands ranking is as follows:
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